Privacy Policy
Last updated October 8, 2026
This policy explains what the Fresh Start Program ("we", "us") collects on this website, why, and who we share it with. The Fresh Start Program is run on behalf of participating automotive dealerships.
What we collect
- The Invitation Code from your mailer, which identifies the mailing and the dealership that sent it.
- Your mobile phone number, and your email address if you choose to give it.
- Your name, if we can't confirm it from your invitation.
- Any optional answers you choose to give about your situation — for example, whether you've had a bankruptcy or repossession, how you'd describe your credit, your down payment, the kind of vehicle you want and when. You can skip every one of them.
- Basic technical data such as your IP address, browser type and pages visited, used for security and to measure how the site performs.
- An anonymous visitor ID stored in a cookie on your device, plus your device type (phone, tablet or computer) and the kind of site that referred you, so we can count visits and see how well the program works. It doesn't identify you and isn't used for advertising.
Reserving a visit does not require your Social Security number or date of birth, and does not pull your credit. After you reserve, you may choose to submit an optional credit application. If you do, we collect your Social Security number and date of birth and send them, with your name and address, to the participating dealership, which with your written authorization shares them with the lenders and other financing sources it submits your application to. They use them to obtain your credit report (a hard inquiry, which may affect your credit score) and to evaluate your application. We send this information over an encrypted connection, don't use it for any other purpose, and never sell it.
How we use it
- To find your invitation and show its details.
- To send your information to the participating dealership named on your invitation so its specialist can text you about vehicle financing and help match you with lenders.
- To match your response to the mailing you received and measure the program's results.
- To prevent fraud and abuse of the site.
Your optional answers are used only to help the dealership's specialist prepare for your visit.
Who we share it with
Your information is shared with the participating dealership and with service providers that help operate the program (for example, website hosting and campaign management), who may use it only to provide those services. The dealership may share your information with lenders if you choose to apply for financing, under its own privacy notice. We do not sell your personal information.
Text messages
If you agree, the dealership may send text messages about your invitation to the mobile number you provide, which may be sent using automated technology. Message and data rates may apply, and message frequency varies. Reply STOP at any time to opt out. Consent is never a condition of purchase.
Retention and security
We keep response records for as long as needed to run and measure the program and to meet legal obligations. Data is sent over encrypted connections, and access is limited to people who need it.
Your choices
You can stop texts at any time by replying STOP. To ask to access, correct or delete the information you submitted, see Contact us below. Depending on where you live, you may have additional rights under state privacy laws; we will honor them as required.
Children
This site is intended for adults 18 and older. We do not knowingly collect information from children.
Changes
We may update this policy. The date at the top shows when it last changed.
Contact us
For questions about this policy, or to ask us to access, correct or delete your information, or to stop texts, email support@updash.com. You can also reply STOP to any text.